Embedded Files
When the client approached me with the idea for the Nagori Institute web platform, they faced a complex identity crisis. They weren't just a clinic providing sensitive infertility treatments; they were also a prestigious academic hub training the next generation of doctors.
Process
Process
Client Discovery & Strategic Alignment:
In our initial sessions, I worked closely with the client to define their two distinct user personas. We identified that the content needed to balance clinical precision with human warmth.
Persona A (The Patient): Needs hope, trust, and clear treatment paths.
Persona B (The Doctor): Needs credentials, course schedules, and academic depth.
Wireframing & Information Architecture
I structured the homepage to lead with trust-building elements—like the hero image of a newborn—before branching into specialized sections for treatments and medical training.
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