• AI Automation for Rejig.ai, focusing on solving content fatigue in the real estate industry.

• Act as AI Experience Architect, creating a specialized AI marketing ecosystem for realtors and brokerages.

• Develop an Agentic Marketing System functioning as a virtual CMO for individual agents.

• Design workflow orchestration connecting MLS/CRM data to IMG.LY and Creatomate APIs for automated media production.

• Create Smart Templates allowing AI to dynamically adjust property data layouts while maintaining full brand compliance.

• Transform agents from manual content creators to strategic editors through intuitive UI and high-level oversight.

• Implement personalization at scale by teaching AI to reflect each agent’s personal brand voice and aesthetic.

• Democratize high-end marketing production, allowing solo agents to achieve the output of a large marketing team.

• Managed marketing contracts with brands to enhance physical brand presence by providing prime locations supported by traffic and behavioural data.

• Secured and executed government contracts for ad placements on street and lamppost structures, as well as in railway and bus stations, optimizing visibility and impact.

• Conducted field visits, observational studies, and compliance audits to understand installation challenges and improve campaign success rates.

• Collected real-time feedback from site teams, clients, and government partners - synthesized insights for leadership to refine processes.

• Mapped on-ground workflows, identified inefficiencies, and recommended process changes based on evidence.

• Managed vendor relationships, approvals, and documentation, ensuring accuracy and consistency across teams.

• Strengthened service quality by identifying failure patterns and confirming fixes with follow-up verification.

• Architected a DataOps workflow to process and index +1.2M vector math database.

• Reduced LLM hallucinations by 40% in automated tag grouping by a multimodal RAG pipeline that provides grounded visual evidence.

• Lead the Website Redesign for Ontario K–6 students' curriculum.

• Maintained the appearance of the website, integrating internal design standards and guidelines.

• Organized meetings with educators to collect feedback on the Singapore mathematics curriculum and propose solutions to incorporate into the PrepBox application.

• Leading the team in the development of website graphics using creative tools.

• Coordinating design revisions based on testing feedback and analytics insights.

Product Designer

 (February 2022 – July 2023)

• Developing MVP prototypes to integrate new features and functionality into the web.

• Collaborating with the development team to design the iOS app (Practice Math) and React Native app (A.I. video tutoring).

• Created and maintained design guidelines and brand standards for the company.

• Contributing to a 65% revenue increase with 600K+ new users.

UI/UX Designer

(July 2021 – February 2022)

• Redesigning the company website to improve usability and visual appeal.

• Developed specialized services for personalized distance tutoring and catered to over +200,000 active Ontario High School students. 

• Led stakeholder communication for marketing initiatives aimed at securing a $320 million valuation and raising $5 million.

• Collaborate to define product outlook, set vision, and ensure a smooth go-to-market launch.

• Stakeholder communication to understand pain points, and product strategy for informed decision making.

• Led the team in creating roadmaps, wireframes, and prototypes.

• Developed responsive web applications using HTML, CSS, and JavaScript.

• Develop and design marketing and promotional materials for various media, including Hoarding Boards, Street Posters, and digital display boards.

• Ensure that all visuals align with brand guidelines and effectively communicate the intended message.

• Collaborate with marketing teams to conceptualize creative campaigns for diverse audiences.

• Prepare print-ready and digital-ready artwork for timely distribution and display.

• Stay updated with design trends and incorporate innovative approaches to enhance visual appeal across different formats.