DD Group E-commerce and Store Front Redesign

Designing and Managing a high-end department store window inside a massive shopping mall (Alibaba). While the mall provides the space, the project ensured that the specific "shopfront" was eye-catching (through photos and videos), easy to navigate (Information Architecture), and had clear signs pointing customers exactly where to go to make a purchase (CTAs and marketing strategies).

Project Objectives and Scope

Marketing Boost: The primary goal was to significantly elevate marketing efforts for businesses operating on the Alibaba platform.

Brand Uniformity: A major focus of the project was to maintain consistent branding across all platforms, ensuring that the customer's identity remained professional and recognisable regardless of where the user interacted with it.

Asset Creation: The project involved the comprehensive design of a product catalog and storefront. This included the development of high-quality banners, product photos, and videos specifically designed to showcase product features and benefits clearly.

Strategic Implementation

Targeted Marketing: The project didn't just focus on visuals; it implemented targeted marketing strategies, including the use of Call-to-Actions (CTAs) to drive user engagement and conversion.

Traffic Generation: To increase visibility, the designer utilised SEO and Google Ads to drive qualified traffic to the Alibaba storefronts.