As a Project Manager, I led the comprehensive redesign and rebranding of Nikol Healthcare Pharmaceuticals’ website, including its nutrition subsidiary - a key player in nutraceutical formulations and health supplements.
The objective was to enhance the platform’s usability while effectively launching new products in the healthcare and wellness space. We aimed establish a refreshed, trustworthy brand identity with a seamless digital journey.
Managed a project lifecycle, directed UX strategy, and led graphic design and rebranding efforts. Coordinated with the development team to ensure technical deliverables aligned with the updated design system.
Key Deliverables:
Usability Testing, Information Architecture, User Interface UI design, User Research, Wireframe, Prototype, Design System, Adobe XD, Design Documentation, Interaction Design, Responsive Layout
Tech / Tools & Platforms:
WordPress, Bootstrap, HTML, CSS / SCSS / SASS, Google Ads / SEO