I design products that users truly need, because understanding their needs is my superpower

I'm a Senior Product Researcher and UX Generalist with 5+ years shaping products in EdTech, Enterprise SaaS, FinTech, and HealthTech. My background is engineering (B.E., Gujarat Technological University) + design (Conestoga College) — which means I speak both the language of user behaviour and the language of systems. I've worked at the intersection of small teams and big ambiguity: the kind where you can't hire a separate researcher, strategist, and designer, so you have to be all three. That's where I'm most effective.

Currently at DesignSaga, I'm designing AI-powered products — an educational data platform and a virtual CMO for real estate. Before that, 3.4 years at PrepAnywhere (Toronto) building adaptive math tutoring used by 58M+ learners. The work contributed to 0-65% revenue growth and $5M in funding. I care about research that connects to real decisions, not research that ends in a slide deck.